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Multi-million euro agreement between Devon&Devon and Proceram

Graziano Verdi, CEO of Devon&Devon, a world leader in luxury bathroom furniture, has signed with the prestigious company ProCeram a supply contract for the Czech Republic and the Slovak Republic.

Italcer Group's incessant development process, which has enabled it to enter into hugely important commercial partnerships, has most recently led to the agreement signed by Pavel Basl, member of the ProCeram BoD, a Czech high-end distribution company, and Graziano Verdi, CEO of Italcer Group relating to the prestigious brand Devon&Devon for the Czech and Slovak markets.

The agreement involves the opening of five top-quality boutiques in Prague, Brno, Karlovy Vary, Bratislava and Pilsen, along with various other franchising agreements with the ProCeram Group's distribution partners.

The agreement, which will allow Devon&Devon to further consolidate its presence in the Czech Republic's market, also involves a minimum purchase commitment by ProCeram of more than 3.3 million Euros over the next 4 years.

“As part of our project, we greatly appreciated ProCeram's professionalism and we have strengthened our mutual trust and esteem by agreeing to implement an extremely demanding programme which will certainly lead to great satisfaction”, commented Graziano Verdi CEO of Italcer Group and Devon&Devon.

The company ProCeram is recognised as a leader in the market of flooring, wall coverings and sanitary-ware for designs by developers, hotels, the private sector and others.

The decision on this investment by the company ProCeram was due not only to the uniqueness of the Devon&Devon products, but also to Mr Pavel Basl's long-standing personal knowledge of and trust in Mr Graziano Verdi.

“After carefully analysing the European suppliers, we identified Devon&Devon as the manufacturer in this segment with the most interesting designs and the highest quality and completeness of the programme. This is why we are so pleased with the trust that Devon&Devon has placed in us and we have signed a long-term agreement for the distribution of its products in the Czech Republic and in Slovakia”, commented Pavel Basl member of the ProCeram BoD.

In light of this agreement, the company ProCeram will invest €400,000 in 5 new showrooms and it will also form a team of professional salespeople to support the Devon&Devon brand.

Thanks to their common objective ProCeram and Devon&Devon take to the Czech and Slovak markets uniquely designed quality products.

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